Blob is an interactive TV concept. Blob provides personal customisable music television specific to each viewer. The user feeds their preferences into the system; in turn Blob will return music suited to individuals. The viewer can choose individual songs or allow the channel to intuitively pick music they may like based on previous choices. The user can then select whether they like or dislike the current song to further refine their personal channel. The aim is to move away from the generalisation of taste and culture. Instead Blob embraces the richness and diversity of individuals and allows the public to form their own opinion. The brand reflects the channels ethos. The use of simplistic shapes, handwriting and fluid movement are key to maintaining the appearance of individuality and evolution. The only solid part of the logo, is that it consists of two v-sign fingerprints in a white space, to symbolise freedom, defiance and individuality.
Concept, branding and indents, created using Flash and After Effects.